Stainless Audi R8 |
For those interested in cars and the car business there has
been a lot going on in the past few years, ever since the CEO of Volkswagen
Group announced that by 2017 or something like that , they would be the largest
car manufacturer, supplanting Toyota auto group. This goal was laid out in
approximately 2009 and at the time Porsche looked to buy out the VW group. As
it turned out VW Group bought Porsche and made in a wholly owned subsidiary.
For some time Audi has been one of the luxury brands, as well as Bentley and
Bugatti. Later, Lamborghini was brought into the group and most recently
another Italian company Ducati motorcycles. For the complete list check
here. http://www.volkswagenag.com/content/vwcorp/content/en/brands_and_products.html
Audi is recognized in the industry as having the most efficient auto manufacturing
processes and their brand ranks in the top 5 for quality, so it has
been on the list to tour one of the plants. Today was the day. A few years ago I
covered the Porsche factory/museum in Zuffhausen, just outside Stuggart. That blog post is on this site as well.The Audi
plant we visited is in Neckarsulm, some 60 kms north.
The neat thing about Audi that differentiates it from apparently
most if not all other manufacturers is that they can build multiple platform
vehicles on the same assembly line at the same time. You have to see it to
believe it. Their logistics and automation is truly amazing. You see most other manufacturers have plants or assembly lines
designed to handle a particular chassis, and that’s what they build only. Here I watched a 2016 A6 Avant followed by an A7, right wheel drive for Britain and an A4 being built for the America's.
This plant in Neckarsulm is situated on the property once
owned by NSU (Neckarsulm Strickmaschinen Union or NeckarSulm KnittingMachine Union) and purchased by
VW group in 1969. So I can understand where the saying "It runs like a sewing machine" comes from.There is a NSU museum onsite as well as the factory.
NSU Motorcycles |
NSU Prinz We saw this car in Canada |
Also since Audi owns Lamborghini
and the R8 shares much DNA with the brand new Hurrican there are Hurrican bodies in the body shop before being
sent to the assembly plant in Italy. The R8 has most of the 1st
floor designated to its 10 year production to date.
Sandra's favorite, a matte chocolat finished R8 Cabriolet |
2000 Audi 24 hrs winner of Lemans |
And of course when you
take factory delivery of your new Audi you would come to this plant for your
scheduled pick up. Unfortunately Audi Canada isn’t on board with factory
order/pick-up program, while Audi USA is. Go figure?? But you can see an array
of many of the Audi vehicles on display there was well, And bonus, the cars we
got to see today are new 2016 models, some of which haven’t reached Canada yet.
The factory plant does not
permit photos inside so all photos here are from the show floor.